Health & Fitness Industry

Health and Fitness are a big aspect in the world today. This industry has had an incredible amount of growth over the past 30 years. The industry first became popular in the 1970’s, with the idea that it would not always be popular. “Most Americans rate their physical and emotional health as a top personal priority.”

This industry has two major demographic groups; The Boomers and the Gen Y generation. The main reason why the Industry has grown and is still growing is because people are becoming more aware of the importance to stay healthy and fit. Health and fitness clubs were small and only consisted of tennis and racquetball during the 1960’s.

The populations for theses clubs were minimal to members. The interest became bigger throughout the 1970’s. People started to think about having more ways to stay fit than just tennis and racquetball. Aerobics, bikes, treadmills, and cardiovascular equipment were added to gyms. Women liked the idea of aerobic classes and lead to the higher number of women joining clubs during the 1980’s. The Health and Fitness Industry did decrease at the time between the 70’s and 80’s.

There reputations were put at risk because of pressured sales, misleading advertising, high rates, and safety standards were not applicable. Racquetball clubs were going bankrupt because of the decline in interest, but positively most were turned into multipurpose clubs. These clubs began to expanded and have multiple locations throughout the areas. The industry grew through the 1990’s and still is today. Griffin & Reynolds 2

The Health and Fitness Industry is divided into target markets, the deconditioned market, the quick-fix market, and the Generation X and Y market. Today women-only clubs are becoming popular. Most of the members of these types of clubs would not normally attend coed clubs. It is a comfort area for women to go get in better shape. There are numerous part time career opportunities within the Health and Fitness Industry.

The down side to working in this industry is that the careers do not normally lead to advancement. Part time job in the industry could include: Aerobics instructor, personal trainer, fitness center personnel, summer camp staff, front desk personnel, and child care staff.

These jobs rage from twenty dollars an hour to seven dollars an hour. Salaries can range from $18,000 to $25,000 for the first few years of entry level positions. These may be low but the benefits can include memberships to the facility. Managerial positions can range from $21,000 to $33,000 per year.

These manager positions can include: Aquatics director, Children’s program manager, Summer camp director, Food and Beverage manager, and Service managers. Most clubs are open eighteen hours a day, seven days a week, 12 months a year. This is a booming industry, that will continue to grow. The managers for health clubs work 50 plus hours a week. “The Fitness Industry is dominated by people motivated to maintain their own active lifestyles as well as helping others live healthy and productive lives.”

Being that there are more then 64,000 fitness clubs,and facilities available in The States, there is an eclectic group of facilities varying from small amenities such as hotel clubs to large area clubs that may contain up to thousands of members, or even chain clubs, (i.e.) YMCA. These clubs may consist of activities such as nutrition classes to yoga or weight training.

Age factors into the growth of participation in health and fitness clubs, and other active facilities. From 1987 use of health and fitness participation has risen by 349%. The “fitness enthusiasts” in the 1970’s were mostly between the ages of 18 yrs. and 34 yrs. Since then, the trends have changed and now more then ever the most popular demographic profile is 55 years and older.

From here on there can only be growth for the future in the heath industry. Consider the trend, the fact that fast food still remains, and media’s huge effect on body image. These examples alone demonstrate that the future in the health industry has a future of success and continuation.

Through out the world there will is always news on health and fitness, it is ever changing. Whether if there is a new diet to help lose weight, a new invention to keep people fit or, new discoveries from research on a disease, health and fitness, will be a part of human life.

Technology is consciousness-expanding, not only in health and fitness field, but in just about every aspect of life. When technology is applied to this industry, it is a furtherance to inform people all over the country (and world) along with it being a benefit for expanding and advertising an establishment.

Issues containing weight control, fitness, and nutrition are a prime subject in today’s culture. Completive companies are existent and they have many different levels of health clubs and fitness centers; this contains everything thing from price, equipment, staff , activities and classes offered. In the present time, topics being subjected through the industry are; disease control and research, diet and fitness trends of 2005, performance running, life balance, eating and sleeping right, working out according to personality and foods to lower cholesterol.

Many people from The States are on a constant search for what is new, healthy and trendy. Health and fitness clubs were put in our society to make people feel and look good, and now not only are they there for that but they are making a large profit as well.