RecommendationsIn time society has faced difficulty in avoiding weight gain, time and time again diets, exercise programs, and medicinal approaches have often failed with consistent weight loss.
With the increasing health issues in Australia on the rise the government has stepped in and incorporated many incentives to promote health and general well being to all Australians. The Minister for Health and Ageing, the Hon Nicola Roxon, launched the National Preventative Health Strategy, Australia: The Healthiest Country by 2020, on 1 September 2009.
The Strategy recommends a range of interventions aimed at reducing the chronic disease burden associated with three lifestyle risk factors – obesity, tobacco and alcohol. ‘Swap It Don’t Stop It’ is a new phase of the Measure Up campaign. The campaign is focused on promoting the small, everyday changes you can make to get you on your way to a healthier lifestyle without losing all the things you love. The great thing is, you don’t have to stop it, just swap it.
Swap inside for outside or a big meal for a small meal for instance – these small changes can add up and make all the difference. Plus, the best thing is, you can make them as you go about your everyday life – at work, at home or even while out shopping. An example of a few of the “swap it don’t stop it” changes include: * Take the bike for short trips instead of the car
* Get off the bus one stop earlier and walk the rest of the way * Walk and deliver a message rather than email* Park the car further away and enjoy a short walk* Swap fried food for fresh* Swap fizzy drink for water* Swap take-away for home-made* Eat less ‘sometimes’ foodWith these approaches the government has worked towards the improvement of health and general well being of all Australians. Fitness First can collaborate with the government but using Fitness First gyms in conjunction with the “swap it don’t stop it” campaign. In doing so Fitness First will be advertised on all the government campaigns for “swap it don’t stop it”, with all positive results shining the spotlight on Fitness First and their contributions to a healthier lifestyle for all Australians.
Fitness First should work in conjunction with “swap it don’t stop it” campaign, by providing a government funded or subsidised gym membership to help support those who are facing difficulty in weight loss or health improvement. The possibility of a increase in memberships can push for more Fitness First centre’s opening to accommodate for the high demand.
Fitness First provides many incentives that show their value of health promotion in Australia, including: * Referring a friend entitles you to 2 movie vouchers * Providing a free health pass for teenagers during holidays Fitness First have incentives to offer in conjunction with becoming a member of their gym. They have offered discounts of up to 30% off clothing, eyewear, footwear, food and beverages.
Fitness First should be promoting these benefits over TV broadcasting instead of waiting around for the average person to walk into the gym before they are aware of these incentives. If a person wishes to join to gym for any personal reason these benefits will just become a bonus because they have already decided on taking the initiative to improve their health.
I haven’t noticed any of these “partners” advertise their relationship with fitness first. Another important recommendation is for fitness first to focus on the growing field of 24hr access gyms. In America this has been a growing trend due to work hours. If Fitness First was to conduct a friendly questionnaire to their clients, this could show them a true figure of how many people would prefer to attend the gym in the odd times of 2am.
Fitness First can introduce a new “trend” in social life by creating an environment for improving self esteem in conjunction with their health classes.
They can take it upon themselves to create an environment for not just the average male or female just attempting to lose weight but to create an environment in which customers can join a group in which both their difficulties and goals are similar. In conjunction with losing weight they can form support groups to prolong the health benefits of the gym and making the right food consumption choices.
Objectification in Fitness Centers: Self-Objectification, BodyDissatisfaction, and Disordered Eating in Aerobic Instructors and Aerobic Participants Ivanka Prichard and Marika Tiggemann Pages 19-28(2005) http://www.fitnessfirst.com.au/community/ffit
http://swapit.gov.au/Ultra_Fit_Fitness_Trends_May_2010http://blogs.wsj.com/cio/2012/05/01/google-defeats-microsoft-in-epic-battle-of-department-of-interior-email-contract/ the last link is what gave me the idea when big corporations collaborate with the government and the advantages