My health education campaign is about eating 5 a day (fruit and vegetables) I want to promote this and get people from different social class to start eating healthy cheaper. Before doing my health campaign I had to find the appropriate approach that I was going to use, the target group and the resources that were available for me. When I was designing my health education campaign I made sure that I followed certain principles.
I carried out a small scale health education campaign and I have used leaflets and posters to inform people about improving their health and preventing themselves from getting obese and other diet related chronic diseases. However the media (Radio and Television) are one of the best ways to inform people as these reach out to most people but this type of method was going to be expensive for me so I had to stick to leaflets and posters.
I will use the poster and leaflet to inform people about the dangerous that are involved by not eating healthy and the different types of disease they can suffer from. I will also include the good and the bad things about eating 5 a day.
Task 2P5 & M4
My health campaign links to a lot of different campaign that have been done by the government to promote 5 A Day for example Change 4 life. National, international and local campaigns must of the time they use mass media which include advertisements by the major health promotion agencies using television, radio, magazines or newspapers. For example some food packaging with the 5 A DAY logo for example the two squares that you see on packaging (orange juices) represent that if you drink the juice you would have two of your five a day.
The government has recommended that a healthy diet should include at least a variety of five fruit and vegetables a day. It was found that in 2004, 14 percent of men and 27 percent of women in England eat five or more portions a day, while only 8 percent of men and 6 percent of women consumed no fruit or vegetables. However the number of people eating fruit and veg increases with age. Among young people aged 16 to 24, 16 per cent of men and 18 per cent of women consumed an average of five or more portions a day.
This compares with 32 per cent of men and 34 per cent of women aged 55 to 64 there has been a change in the British diet since the early 1970s. Men were more likely than women to be overweight (or obese), 67 per cent compared with 58 per cent. This compares with 58 per cent of men and 49 per cent of women ten years earlier. (www.statistics.gov.uk)
[pic]In 2007 31 percent of women and 27 percent of men consumed five or more portions a day people aged 16 to 24 years were the least likely and people aged 55 to 64 years were the most likely to eat five or more portions a day. This graph shows that in 2007 the average fruit and veg that was consumed a day was 3.6 for men and 3.9 for women. In 2007 around a fifth of children aged five to 15 consumed five or more portions of fruit and vegetables a day. More girls (73 per cent) than boys (63 per cent) correctly stated that the five portions of vegetables and fruits should be consumed each day. (bbc.co.uk)
An international health campaign that was held in Montreal featured a videogames that helped to promote physical well being for overweight people. A study that was done showed that overweight children who play exergames are less likely to continue to gain weight and this could also help to improve their aerobic ability. This conclusion was reached by separating two groups of obese children and subjecting only one to Wii Sports play sessions across twelve weeks, while the other group was left as a control.
The government also launched a healthy living campaign in a bid to stem rising obesity rates in England. This campaign was done using the mass media approach; social marketing and it also used the victim blaming model. The campaign included television adverts warning people that too much body fat leads to cancer, type 2 diabetes and heart disease.
Ministers warned that if this was not controlled it would lead to people costing the taxpayer in England £50bn by 2050. By 2050 90% of today’s children will be overweight or obese, it predicted. Tesco, Kellogg’s and Unilever are among the companies that are promoting the “eat well, move more, live longer” message in the “Change 4 Life” strategy. The campaign is already being used in Scotland to promote similar messages through the Take Life On programme.
By doing my health education campaign I will try to help the government to make people more aware of the dangerous involved on not eating healthy food I will try and reduce the number by 20 percent. my health education campaign is about trying to make people aware of the 5 A Day and how important it is to eat a lot of fruits and veg as these are important in one’s diet and I will also highlight the risks that are involved by not eating healthy food I will mainly talk about obesity as it is a problem at the present moment.
Task 3P4 & M3
When I was doing this campaign I made sure that I do not use the victim blaming approach as this approach makes people feel responsible for any health problems that they are experiencing. I made sure that I used the empowerment model because this approach aims to help people to identify their own health concerns and then work with them to develop the skills and confidence that are required.
This approach allows the individual to set out their own goals and own agenda this approach allows the client to make their own decisions about what they want to improve. I will work with the client to provide support and educate them on ways that necessary to help them achieve the outcomes that are wanted.
I have also used the mass media as this type of form reaches a mass audience and it can have a wide and very powerful impact, however this method as has its advantages and disadvantages. One of the disadvantages is that it can convey uncomplicated information and raise the public’s consciousness about health issues. The health campaign can help to change individual’s behaviour but it cannot teach skills however it can be used to promote health.
The posters and the leaflets about my health campaign can be distributed in schools, houses, hospitals, health clinics and the posters can be put on public transports. As these would be put in schools I will have to make sure that I target the right age group as this can affect the smaller children as they may not understand anything about 5 A Day. However it would be a good idea to explain to them in simple form as it is also important for them to eat healthy. By doing a game with the smaller children in school it may help to get them started on eating fruit and veg.
Posters will be also good as they can help to add visual interest to my health campaign and it will also help to keep my audience focused on the message of my presentation. The poster is also good to use in schools as it will make learning fun from the children because it allows them to be creativity. Leaflets are useful for raising awareness about health education because it is flexible as it is visual, simple and not expensive to produce.
The ethical issues that I may come across are if the leaflets or posters are given to people who are unemployment or stressed they may ignore my advice. I can overcome this ethical issue by letting these people know that they can get cheap fruit and veg in supermarkets and that newspapers are giving away free fruit vouchers. Also some supermarkets are giving away free when you buy one you get the other one free. The other ethical issue that I may come across is that if the leaflets are giving to people who do not have enough education and the leaflets proves to be difficult on the individuals to understand.
The other ethical issue that I would come across is if people suffer from a genetic condition that that makes them gain weight and become obesity my health campaign may have a big impact on them as they cannot do anything to say healthy as they are suffering from a health disorder. I can over this ethical issue by advising these people to stay healthy by eating healthy food and exercising regularly.
Task 4M2 & D1
The three health education approaches that I have used for my healtheducation campaign are:
• Medical• Behaviour change• EducationalThe medical approach focuses on activity that aims to reduce the occurrence of diseases and early deaths that occur at a specific time in a specific group. This approach is popular because it uses scientific methods and its aim is to prevent or detect diseases early because it is much cheaper than treating people who are already ill. This will be useful as people may need medical support on ways of staying healthy, eating a balanced diet and good ways of losing weight.
The objective of this approach is to bring changes in individual behaviour through changes in the individual’s cognitions. The behaviour approach will help people to change their behaviour towards eating healthy food and more fruit and veg a day. The disadvantages that I mentioned on the leaflet will help individuals to change their behaviour when they see the effects that are caused by not eating healthy food. T
he educational approach is a planned activity. It increases the knowledge people have about their health and it may help to change the attitude that individuals have this may change people’s behaviour. I used this approach to educate people about the risks involved by not eating healthy I also educated people about different ways of eating healthy and why it is important to eat 5 A Day.
For my health education campaign I used the Health Belief Model (HBM) and the Theory of Planned Behaviour (TPB). My leaflet shows the perceived susceptibility this is when the individual assess whether they feel they are susceptible to an illness. This could include a family member or family history illness.
The individual will look at the chances if they would get any illnesses by not eating health and exercising. Some of the individuals will assess whether eating 5 A Day will improve their health or not if this would reduce the risk of them getting obesity or any other diet related illness.
Perceived severity this is when an individual assess of the severity and consequences of an illness. I listed the risks of not eating healthy which are heart disease, stroke, type 2 diabetes and other different forms of cancers. This will show the people the effects of not eating healthy and it will also have an impact on that person’s behaviour. My poster also shows the consequences of not eating a healthy diet.
Perceived barriers this is when the individual assess the cost of healthcare. This will be the cost of buying fruit and veg whether the individual has enough money to buy the fruits and veg. However I also stated ways to overcome this barrier in the poster as I listed ways to buy cheap fruit and veg.
I have also included benefits of action this is when the individual assess of possible outcome, whether giving up on fatty food at a late stage in life is worth it. I included this on my poster as I stated why it was important to eat 5 fruit and veg a day as these provide a balanced diet.
Cues to action they has been some health campaign that have been done to promote healthy eating. The Change 4 Life, adverts and showing the effects of not eating a balanced diet.
I also used the Theory of Planned Behaviour which included the attitude that the individual will have towards their behaviour will depend on the degree of how he values this behaviour whether it is positive or negative. Whether eating 5 A Day will improve their health and if the individual feels that this will help them to become health they will stick to it.