1. What does the company sell/manufacture?
Audi is a company based in Germany that designs, develops, produces and sells premium automobiles. Audi is under the control of its patent company Volkswagen. Audi has production facilities in Germany, China, India, Italy, Hungary and Belgium.
2. How has this company used green chemistry?
With Audi’s current model range, it meets the requirements for ‘EU Directive 2005/64/EC’ with regards to their reusability, recyclability and recoverability.
At Audi, when a new vehicle begins to be produced, developers work to ensure that the car will be recyclable at the end of its life.
Not only is Audi making their vehicles recyclable, they are also involved in developing and producing renewable fuels. They are working to produce fuels called Audi e-power, Audi e-hydrogen, Audi e-gas, Audi e-ethanol and Audi e-diesel.
* EU Directive 2005/64/EC means that the vehicles are at least 85% recyclable 3. Which green principle(s) this company followed? In its production area, Audi strictly adheres to the principle of sustainability. Large building roofs are equipped with photovoltaic systems. Many efficiency and energy recovery technologies are at work. Production sites make use of district heating distribution systems on a large scale. The customer use phase is crucial to the environmental balance of a vehicle, since about 80 percent of emissions occur in this phase.
Large improvements can be realized by optimizing vehicle weight, increasing drive efficiency and in producing fuels and electricity. 4. Has the company been more or less successful since introducing green chemistry? Audi's sales grew strongly in the 2000s, with deliveries to customers increasing from 653,000 in 2000 to 1,003,000 in 2008. As of late 2009, Audi's operating profit of
$1.85-billion made it the biggest contributor to parent Volkswagen Group. May 2011 saw record sales for Audi of America. In May 2012, Audi reported a 10% increase in its sales.
Audi has 7 manufacturing plants around the world. In September 2012, Audi announced the construction of its first North American manufacturing plant in Mexico. 5. Are there any particular products/ process that the company is particular proud of, with respect to green chemistry? Audi’s strengths are – in ultra-lightweight design, efficient drive systems and future renewable fuels be realized by optimizing vehicle weight, increasing drive efficiency and in producing fuels and electricity. The body contains 38 percent secondary aluminum – a prime example of eco-friendly lightweight design as Audi understands it.
Audi no longer just considers the CO2 emitted while driving. Rather, it analyzes the entire life cycle of a car – from its development and production to the phase of customer use and finally recycling. Audi also wants to create options for replacing liquid fuels by innovative renewable fuels that are no longer energy crop-based and do not compete directly with food production. The Audi e-gas facility, will be the world’s first facility to convert renewable electricity and CO2 into a synthetic natural gas that can be fed into the natural gas network on an industrial scale. 6. What was the cost implement/the green principles process?
The production of aluminum, the lightweight material, requires a higher energy input then steel, but it improves fuel economy. The cost of aluminum is an average $2600/per ton where as steel is $676-815/ per ton.
At the end of the vehicles life the aluminum components are recycled with lower energy input. Works Cited: Audi AG. (n.d.). Retrieved from Automotive Business Review: http://www.automotive-business-review.com/companies/audi_ag Audi unveils new crosslane plug-in hybrid concept coupe at Paris motor show. (2012, September 28). Retrieved from Automotive Business Review: http://www.automotive-business-review.com/news/audi-unveils-new-crosslane-plug-in-hybrid-concept-coupe-at-paris-motor-show-280912 Basic Information.