Government resources

They are supplied by, among others, the ONS (office of national statistics), the DTI (department of trade and industry), and the OECD (organisation for economic development). The government sources are useful for washwood heath technology college, they can find out the results for other schools and the skills other schools are using so compare to them they can do better. Trade groupings: Trade groupings are groups of businesses from the same industry or marketplaces that provide a service to representatives of their industry.

They can act as pressure groups to initiate positive change for their industry. They also publish trade journals. These are published by leaders in the industry. This can help washwood heath Technology College find out about management of the schools and what their school is lacking and what can they do to do better. Commercially provided databases: Many private research organisations specialise in building up databases of people who are known to have interest in certain products and services.

There are many market research agencies where lists may be purchased by businesses that wish to target these customers via direct mail. This can help washwood heath technology college they won’t have to do any research to find out about who has got interest in their school that will be already done for them. Research: Research is gathering of any data, information and facts for the advancement of knowledge. Organisations conduct research to find out about their markets, views of their staff. The purpose of any market research project is to achieve an increased understanding on the subject matter.

Market research is very helpful to washwood heath technology college it helps them find out what rank are they standing on and their competitions with others. Reliability of data sources: While gathering information the important thing is that if the gathered information is accurate or not. Many newspapers have printed articles with the agenda that influences the way they interpret information. Information on internet should be treated with more caution. Washwood heath Technology College makes sure the information is reliable and valid before they used it because that’s only how information can be used in the best way.