General Motors: International Operations

In North America, GM products focus primarily on its four core divisions – Chevrolet, Cadillac, Buick, and GMC. The White House characterized the GM restructuring as a shift toward a new leaner, greener GM, which will aim to break even with annual sales much lower than previously stated. President Obama declared that the restructuring "will mark the end of an old GM, and the beginning of a new GM; a new GM that can produce the high-quality, safe, and fuel-efficient cars of tomorrow; that can lead America towards an energy independent future; and that is once more a symbol of America's success. " GM worldwide 2008 vehicle sales (thousands)

Rank in GMLocationVehicle salesMarket share (%) 1 United States 2,98122. 1% 2 China 1,09512. 0% 3 Brazil 54919. 5% 4 United Kingdom 38415. 4% 5 Canada 35921. 4% 6 Russia 33811. 1% 7 Germany 3008. 8% 8 Mexico 21219. 8% 9 Australia 13313. 1% 10 South Korea 1179. 7% 11 France 1144. 4% 12 Spain 1077. 8% 13 Argentina 9515. 5% 14 Venezuela 9133. 3% 15 Colombia 8036. 3% 16 India 663. 3% In the mid 2005, GM announced that its corporate chrome power emblem "Mark of Excellence" would begin appearing on all recently introduced and all-new 2006 model vehicles produced and sold in North America.

However, in 2009 the "New GM" reversed this, saying that emphasis on its four core divisions would downplay the GM logo. Asia The company manufactures most of its China market vehicles locally through Shanghai GM, a joint venture with the Chinese company SAIC, which was created on March 25, 1997. The Shanghai GM plant was officially opened on December 15, 1998, when the first Chinese-built Buick came off the assembly line. The SAIC-GM-Wuling Automobile joint-venture is also successfully selling microvans under the Wuling marque (34 percent owned by GM).

The Buick brand is especially strong in China, led by the Buick Excelle subcompact. The last emperor of China owned a Buick. [29] The Cadillacbrand was introduced in China in 2004, starting with exports to China. GM pushed the marketing of the Chevrolet brand in China in 2005 as well, transferring Buick Sail to that marque. In August 2009 the joint venture of FAW GM Light Duty Commercial Vehicle Co Ltd was formed that mainly produces Jiefang light-duty trucks. GM increased its sales in China by 68 percent to 230,048 vehicles in March 2010, outsold its U. S. sales of 188,546 by 22 percent.

And the company said it is “on track” to sell more than 2 million vehicles in China in 2010, four years ahead of its plan. GM set up an auto research center as part of a USD250 million corporate campus in Shanghai to develop 'gasoline-hybrid cars, electric vehicles and alternative fuels, engines and new technologies'. The company plans to double its sales from 2010 to about 5 million units in China by 2015. SAIC-GM- Wuling establishes low-cost brand Baojun to better compete with domestic rivals, Chery, Geely and BYD for first-time buyers of cars priced around USD10,000.

It is estimated that such market in China is about 5 million vehicles a year, larger than the auto market in France and Britain combined. However, some are worried that 'local brands like Baojun could eventually become threats to their parent brands if they compete more against established models over time'. Shanghai-GM-Wuling sold 1. 23 million vehicles in 2010, mainly commercial vans and trucks, of which about 700,000 unit was a van called Sunshine.

In August 2011 press release, GM will built a plant in Bekasi, West Java, Indonesia would produce 40,000 different types of passenger cars per year in 2013 on 11 hectares of land for Southeast Asian market. It is the third plant in Southeast Asia, after Rayong plant, Thailand and Hanoi plant,Vietnam. In October 2011, President Obama, in a joint appearance at a GM plant in Michigan, said that the recently approved South Korea Free Trade Agreement would open up the South Korean auto market to American made cars.


General Motors has a long history in Egypt which began in the 1920s with the assembling of cars and light pickup trucks for the local market. In the mid of the 1950s, GM withdrew from the Egyptian market. Some year later, the Ghabbour Brothers began to assemble Cadillac, Chevrolet and Buick models up to the 1990s. Since 1983 GM and Al-Monsour Automotive Company has founded the General Motors Egypt which is currently the only manufacturer of traditional GM branded vehicles in Egypt. The Speranza Motorsis a big company which started in the 1990s with the SKD assembling of Daewoo cars.

Today the main products of Speranza are from the Chinese Chery concern. GM began operating in South Africa in 1913 through its wholly owned subsidiary, General Motors South Africa. Following the passage of the Comprehensive Anti-Apartheid Act in 1986, GM was forced to divest from South Africa, and GMSA became the independent Delta Motor Corporation. GM purchased a 49% stake in Delta in 1997 following the end of apartheid, and acquired the remaining 51% in 2004, reverting the company to its original name.

Another manufacturing base of the GM for the African markets is the Industries Mecaniques Maghrebines headquartered in Kairouan, Tunisia which assembles Isuzu and Mazda models for the Maghreb region. General Motors East Africa (GMEA) located in Nairobi, Kenya assembles a wide range of Isuzu trucks and buses including the popular Isuzu N-Series versatile light commercial vehicle, TF Series pick-ups and Isuzu bus chassis. Formed in 1975, GMEA's facility is the largest assembler of commercial vehicles in the region exporting to East and Central African countries including Uganda, Tanzania,Malawi, Rwanda and Burundi.

In addition to assembly, GMEA also markets the Chevrolet products Spark and Optra. In the 1920s Miller Brothers Nigeria was founded as an importer of commercial vehicles of the Bedford brand into the country. In 1949, the company opened its own assembly plant and operated under the name Niger/Nigeria Motors. In 1965 the plant and it's distribution network was split into different companies and renamed as Federated Motors Industries. In 1991 the company was taken in by a joint venture between General Motors and UACN of Nigeria.