Frozen Food Business in Norway

Mc Cain Food Limited is listed among the top companies in the frozen food business. It’s the world’s largest producer of potato specialties. Mc Cain products are available in over 160 countries around the world including 17 countries in Europe. They sell their products through retail outlets and foodservice operators. Their headquarters is in Ontario, Canada and they have 50 manufacturing facilities around the world 7 of which are located in Europe. This company also produces healthy foods that are low in fat content and salt.

The following are the major products produced by Mc Cain: French fries Potato specialties (such as wedges, croquettes, spirals, hash browns, mashed, rosti, roasting potatoes) Sweet potato products Frozen-fresh potato products Appetizers Pizza Vegetables and fruits Beverages Ready meals Desserts Works Cited [ Company Profile – Mc Cain Food Limited. (2012, September 29). Retrieved February 15, 2013, from Marketline: http://web. ebscohost. com. rap. ocls. ca/bsi/pdfviewer/pdfviewer? sid=b06dcc39-1d77-45a3-8560-37f68d23a370%40sessionmgr114&vid=5&hid=118 ]

Country Overview

Norway has a high level, highly developed economy and is richly gifted with natural resources including oil, gas, hydropower, minerals, forestry and fish. It is a country with less people but a very high standard of living. It ranks third among the world’s richest countries in terms of GDP per Capita. It ranked high in the ‘Economist’ Human Development Index. This economic stability that Norway has makes it a very profitable market to invest in. According to the Canadian Trade Commissioner Service of Agriculture, Food & Beverages sector offers great opportunities for Canadian companies to invest in Norway.

Works Cited Background To Business in Norway. (2012). Retrieved February 15, 2013, from World Business Culture: http://www. worldbusinessculture. com/Norwegian-Business-Style. html Colema, D. Y. (2012). Norway Country Review. Retrieved February 15, 2013, from CountryWatch, Inc. : http://www. countrywatch. com. rap. ocls. ca/pdfs/reviews/B3Z9MQ35. 01b. pdf Trade Commissioner Service Norway. Retrieved February 16, 2013, from The Canadian Trade Commissioner Service: http://www. tradecommissioner. gc. ca/eng/office. jsp? oid=31&cid=12A Geography Total Population:| 4,950,271Population Distribution in various cities| City| Population| Estimated|

Oslo| 932,533| 2012*| Bergen| 239,249| 2012*| Stavanger| 206,309| 2012*| | | | | | | | | | | Average Daily Temperature| January:| -4. 30°C / 24. 30°F| July:| 16. 90°C / 62. 40°F| Annual Rainfall:| 654. 5mm / 25. 8″| Works Cited Country Details – Norway. (2013, February). Retrieved February 15, 2013, from Country Watch: http://www. countrywatch. com. rap. ocls. ca/cw_country. aspx? vcountry=129 Economic Overview Norway is considered to be the second wealthiest country in the world. Below is a comparison between Norway and Canada’s economic condition. Economic Information(2011)| Type| Norway| Canada|

GDP: ($ billion)| 480. 1| 1719. 95| GDP per capita: ($)| 96540. 39| 49944. 08| GDP growth rate: (%)| 1. 52| 2. 41| Inflation: (%)| 1. 3| 2. 89| Unemployment: (%)| 3. 28| 7. 47| The above statistics reflect Canadian Dollars and the yearly averages for the year. Trade and Investment (2011) Canadian exports to country: $2,791,783,524 Canadian imports from country: $4,344,131,842 FDI in Canada: $2502 million CDI in Norway : $234 million Exchange Rate: 1 CAD = 5. 501 NOR Works Cited [ Facts Sheet Norway. (2010, February 21). Retrieved February 16, 2013, from Government of Canada: http://www. canadainternational.

gc. ca/norway-norvege/bilateral_relations_bilaterales/fs_norway-norvege_fd. aspx? lang=eng&view=d ] Customer Profile Demand for frozen processed food continues to grow in demand in Norway. The health and wellness conscious Norwegian consumers believe frozen meals to be highly nutritious. Recent media attention has created a high level of trust in the nutritional value of frozen foods. The growth in frozen processed food demand can also be attributed to the time-constrains most of the consumers have. Many consumers are cutting out on eating out and see the ready to eat meals as an attractive economizing option.

Education: In Norway education till the age of 16 is compulsory so it has 100% literacy rate. Employment: 75 percent of Norwegians between the age of 15 to 64 are employed. Income: On an average Norwegian earns 30,465 USD per year Works Cited Country Details – Norway. (2013, February). Retrieved February 15, 2013, from Country Watch: http://www. countrywatch. com. rap. ocls. ca/cw_country. aspx? vcountry=129 Frozen Processed Food in Norway. (2011, October). Retrieved February 16, 2013, from Euro Monitor International: http://www. euromonitor. com/frozen-processed-food-in-norway/report Norway.

(2012). Retrieved February 17, 2013, from OECD Bette Life Index: http://www. oecdbetterlifeindex. org/countries/norway/ Market Access Canada and different European countries work together in many international forums, including the WTO (World Trade Organization) and the OECD (Organization for Economic Cooperation and Development). Canada also has many joint trade and investment policies that are helping to smooth the progress and support Canadian commercial engagement across Europe. Canada signed two such trade agreements with Norway. * TECAs (Trade and Economic Cooperation Arrangements).

* FTA (Free Trade agreement) Works Cited [ Europe – Global Commerce Strategy Priority Market. (2012, December 12). Retrieved February 16, 2013, from Foreign Affairs and International Trade Canada: http://www. international. gc. ca/commerce/strategy-strategie/r7. aspx? view=d ] Taxes and Customs Tariff Canada has signed FTA with Norway on July 1, 2009 so the rate of duty for Canadian companies trading with Norway could be zero or a lower rate would apply. The VAT (Value Added Tax) rate for food products in Norway is 13% and the normal procedure is to register the company in Norway and file taxes.

Works Cited [ Tariff Information. (2013, February 14). Retrieved February 16, 2013, from Foreign Affairs and International Trade Canada: http://www. international. gc. ca/trade-agreements-accords-commerciaux/goods-produits/ac_link. aspx? lang=en&menu_id=50&menu=R&view=d#n ] This table summarises the general requirements and standards for food and agricultural imports into Norway. (2010, May 24). Retrieved February 16, 2013, from Singapore Government: http://www. spring. gov. sg/QualityStandards/etac/food/Documents/Norway. pdf Regulatory Requirements Labeling:

Standards: Norway follows the European Union’s labeling Directive Language: Products should be mostly labeled in Norwegian Labeling can be in other languages if the spelling is not too different from Norwegian Labeling in various languages is allowed Information to be listed on the Label: Sales name of the food product List of ingredients used along with quantities Net quantity Expiration date or Best-before dateStorage conditionsCompany name and addressOrigin – Where the product is from Instructions on how to use Health Certificate: Required for products containing potatoes.

Works Cited This table summarises the general requirements and standards for food and agricultural imports into Norway. (2010, May 24). Retrieved February 16, 2013, from Singapore Government: http://www. spring. gov. sg/QualityStandards/etac/food/Documents/Norway. pdf Competitors Frozen processed food industry in Norway is dominated by the following regional companies * Stabburet AS claiming a 27% value share * Findus Norge AS with 19% value share.

* Prior Norge AS in third position with a 6% value share. * Private labels accounted for 16% of the total retail value sales in frozen processed food market Most of these companies only sell meat and poultry products. There are very few companies that offer the products that are produced by Mc Cain. Only keeping these particular line of products like ready to cook meals, frozen pizzas etc in mind we can say that our major competitor is Findus Norge AS. Works Cited.

Frozen Processed Food in Norway. (2011, October). Retrieved February 16, 2013, from Euro Monitor International: http://www. euromonitor. com/frozen-processed-food-in-norway/report Distribution Channels Mc Cain uses retail outlets and food service providers to distribute and sell its product. Retail stores that Mc Cain could team up with in Norway are be as follows: Reitangruppen AS Norges Gruppen ASA Coop Norge A/S Works Cited [ The Biggest Retail Chains in Norway.

(2012, February 11). Retrieved February 16, 2013, from Retail Industry: http://retailindustry. about. com/od/worldslargestretailers/a/norway_2010_largest_retailers_world. htm ] Bibliography Background To Business in Norway. (2012). Retrieved February 15, 2013, from World Business Culture: http://www. worldbusinessculture. com/Norwegian-Business-Style. html Colema, D. Y. (2012). Norway Country Review. Retrieved February 15, 2013, from CountryWatch, Inc.