Finance. C. market and competition

1. The basic condition of tourism With the gradual implementation of the western development strategy, people who travel to China are gradually increased, China has received 3.87 million tourists in2002,t he country's tourism revenue was 4.572 billion yuan.

2. The basic condition of Koala Hotel Shanghai Municipal Tourism Bureau official authorized 320 star hotels in Shanghai, including 32 five-star hotels, 47 four-star hotels, 128three-star hotels, 93 two or one star hotels. 3. The condition of consumer

Our guests can also be divided into foreign tourists and domestic tourists. According to the National Bureau of Statistics and the National Tourism Administration sample survey, 42% of foreign tourists are for sightseeing. Business and friends are secondly reasons.

4. The price and occupancy rate Our hotel’s price range widely indifferent seasons. According to the situation of 2011 to 2012, after considering the team guests’ discount factors, the actual price of our hotel standard room is about $ 240 per room in high season, if it is off-season, the price will be $ 200. According to the assessment of the Professionals in our hotel, our hotel occupancy rate is around 60% to 62%. Among them, the hotel occupancy rate is about95 percent in July, August, September, the hotel occupancy rate in May, June, October,is about 65%, from November to April in the hotel occupancy rate percentages of about 40.

E. Investment 1. The evolution of investment According to the positioning of our hotel, we will follow the three-star standard decoration. Our hotel is forecast to invested 12 million yuan. Among them, the company has invested 3.2 million yuan, and has completed preparatory work and interior decoration of the hotel. We still need to invest 1.8 million yuan for the equipment and facilities procurement and business’s start-up capital. We plan to invest 7 million yuan to rebuild old building and KTV. Thinking about the feature of our hotel, we plan to rebuild the hotel 5 or 8 years later and invest 3.6 million yuan. 2. Income, cost and profits

(1) The forecast of the hotel revenue According to the basic condition of Koala Hotel, the rent rate in the peak season, the shoulder seasons and the off-season are 95%, 60% and 40%. Number Project The peak season The shoulder seasons The off-season Total 1 The standard room

1.1 Income 1539000 877500 864000 3280500 1.2 The unit price 240 200 160

1.3 The number of check 6412.5 4387.5 5400 16200 1.4 Rent rate 95% 65% 40%

1.5 Days 90 90 180 360 1.6 Rooms 75 75 75 75 2 Suite

2.1 Income 388800 205200 176400 770400 2.2 The unit price 480 380 280

2.3 The number of check 810 540 630 1980 2.4 Rent rate 90% 60% 35%

2.5 Days 90 90 180 360 2.6 Rooms 10 10 10 10 3 The total number of the check

18180 4 Total income

4050900 (2) The forecast of the restaurant in the Koala hotel

Number Project Quantity The number of each table Consumption per person Attendance The daily income 1 Balcony

1.1 Total income

10080 1.2 Lunch 30 6 50 80% 7200 1.3 Dinner 30 6 40 40% 2880 2 Table

2.1 Total income

4356 2.2 Lunch 22 6 40 60% 3168 2.3 Dinner 22 6 30 30% 1188 3 Revenue

14436 4 Drinks

2887.2 5 Total revenue

17323.2 (3) The chart of the total cost Cost First year 2-6 years 6 years later Depreciation 434782.61 1101450 1701450 Franchise fees 18000000 1800000 1800000 Management and administrative fee 1441819.78 1441819.78 1441819.78 Marketing costs 552758.24 574939.04 574939.04 Energy consumption 757790 906290 906290 Property maintenance 413340 494340 494340 The cost of rooms 1344520.8 1344520.8 1344520.8 Catering 2650499.6 2650449.6 2650449.6 Other 414568.68 431204.28 431204.28 Total 9810029.71 10745013.5 11345013.5

(4) The forecast of profit Number Project Total Years

1 2 3-5 6 1 Sales revenue 178427472 13818956 14418956 15018956 15018956 2 Taxes of additional 12972270.96 764222.58 1001822.58 1120622.58 1120622.58 3 Cost 131605178.16 9810029.71 10745013.5 10745013.5 10745013.5 4 Total profits 33850022.88 3244703.71 2672119.92 3153319.92 3153319.92 5 Income tax rate

0% 15% 33% 6 Income tax 7515162.99

472997.99 1040595.57 7 After tax 26334859.89 3244703.71 2672119.92 2680321.94 2112724.35 8 Surplus reserves 2633485.99 324470.37 267211.99 268032.19 211272.43 9 The community chest 1316742.99 162235.19 133606 134016.1 105636.22 10 Distributable profits 22384630.9 2757998.16 2271301.94 2278273.65 1795815.7