ExxonMobil ExxonMobil is one of the richest multinational and top ranked corporation for its consolidated revenue. It was formed in 1999 in Texas, United States. Which is decendant straight from John D. Rockefeller’s Standard Oil Company. It was merged between Exxon and Mobil. Exxon and Mobil were both major oil companies. And after being merged it became ExxonMobil. It is affiliated with Imperial Oil Company which is located in Canada.
Suppliers ExxonMobil is successful at its supply activities. As its main distribution is oil and gas, so this company don’t need any supply for such as raw materials. There’s no way to manufacture any natural assets.
ExxonMobil has four types of lubricants to supply worlwide for instance Mobil Passenger Mobil Delvac (Commercial) Mobil SHC (Industrial) Mobil Gard (Marine) Gas stations from around the world supplying gas and oil of Exxon mobil.and also the authorized dealers helps interested businessmans to supply more, spread fast and safely. Competitors From my point of view, Competitors means Challengers.Competitors might have the ability to take down your market place.So keeping up with the competitors is a very big deal. The major competition that Exxon Mobile has to deal with is ROYAL DUTCH SHELL PLC, CHEVRON CORP NEW, and BP PLC. All of them are oil and gas super majors in the world.
ROYAL DUTCH SHELL PLC takes the 1st position in the row of ExxonMobil’s competitors. Its is also a multination oil and gas company. It’s also known as “SHELL”. the Headquater situated in Netherlands and registered office in London. It is the second biggest company in the world in terms of revenue after ExxonMobil and one of the six oil and gas super majors.
CHEVRON Corporation is an American multinational energy corporation with headquater in San Ramon, California, United States. Its active in 180 countries and its engaged in every aspect of oil, gas and geothermal energy industries. Its also one of the six super major oil companies.
BP p.l.c. is British multinational oil and gas company headquaterd in London, United Kingdom. It’s one of the third competitors of ExxonMobil , third largest energy company,fourth-largest company in the world measured by 2011 revenues and one of the six oil and gas super majors.
Customers Customer is the main target of any organization.To keep the position in the market you have to fulfill the demand of every customers you have. As ExxonMobil is an oil and gas company and distributor, its main customers are those countries where oil and gas is required asset. And also gas stations from many locations serveing gas and oil to customers. Their service always tries to prove that the quality of product and availability. And for the good quality and service their profit and product’s demand increasing day by day.
Public Pressure Groups Public Pressure is very important for every multinational companies.Taking the challenge from public pressure groups is such a risky matter.It may harm reputation of any organization. As oil and gas distribution is the main project of Exxonmobile, they were faced by questions about environment.In fact scientific opinion was global warming is caused by the burning of fossil fuels.
The company channeled more than $8 million to forty different organizations that challenged the scientific evidence of global warming and that company was a member of one the first skeptic groups. The global climate coalition, founded in 1989. ExxonMobil has been reported as having plans to invest up to 100$ million over the ten-period in Stanford University’s global Climate and Energy Project. Economic
Economy is the key to success for any organization. Profit rate of this company belongs to the highest rate of revenue in the whole world .It earns from many defferent countries because of its worldwide service and connections. The economy report shows that ExxonMobils revenue is US$ 486.429 billion(2011),Net Income US$ 41.060 billion with worth 349.000 billion assets.
ExxonMobil reported the largest annual profit in U.S. history in 2009,making $42.22 billion on the back of oil prices.
Global Global,which means doing something globally.Also, spread service from one country to another country etc. Exxon mobil once faced number of critics which was about environment. And Exxon mobil took step about it.Exxonmobil reported as having plans to invest up to US$100 million over a ten-year period in Stamford University’s global climate and energy project. Exxon has or has had some big project in many different countries.Also they have made a relationship with the government of those countries.The list of countries with large project given below, 1.US and North America
2.Indonesia 3.Russia 4.Venezuela Also Exxonmobil involved with number of other international organizations and association,helping the company to take high level decisions and in regional energy issues. Technological Exxon mobil is technologically well developed and always keep on update.As they want to stay on the top, they want the best development on every sector they owned. ExxonMobil really developed in technology. They believe with updated technology they can find out more source of their products and squezze more output from existing diposits.ExxonMobil putting more money into research on upgraded technology.
"Necessity is the mother of invention," McGill said. "Technological advances allow us to commercialize resources that previously would have cost too much to get out of the ground. And the things on which we're focused have massive potential. (Source:Daily China,World Business ,14 March 2013)
Sociolcultural Exxonmobil is socially responsible.As staying on the top they always response to social activities.In the year of 1990,the debate on the social responsibilities of companies has extended to environmental matters.So exxonmobile also responsed to that.They took a step on nature,something that might improve environment balance.Exxonmobil greens up its act.Exxon mobil invited environmentalists,socially responsible mutual funds and religious investors.