Exxon Corporation and the Lack of a True Mission Statement

Abstract Exxon didn’t have a true mission statement and it may have been less of a catastrophe if they had one and followed it. The Johnson and Johnson Mission statement would have been beneficial and also helped lessen the crisis. There are changes that could have been made in both the way they operated, performance measures and even incentive payments.

If Exxon had a true mission statement and followed it in their business model the catastrophe could have been prevented or if not less of a crisis. I also think that with incentives and various performance measures it may have been avoided all together.

The Johnson and Johnson mission statement put customers first and stockholder (profit) last. Doing this forced the staff to work more hours because there was less staff in order to make a larger profit. These cutbacks to increase profit forced the crew to be overworked and exhausted. If they followed the mission statement from Johnson and Johnson the crew would have been much more alert. I also think that The Captain who sailed the ship out of the channel would have delayed the sailing at the first sign or smell of booze, which would have completely prevented the accident. There were performance measures that could have been taken to aid in the prevention of the spill.

One such measure would have been to make policy of not allowing non licensed personal to steer and operate the ship. By eliminating this common practice the captain may have been able to steer clear of the rocks. Exxon also could have used surveys and other actions to get feedback for the staff on board on small issues that could turn into large ones. One example is the drinking of ship personnel while docked should have been prohibited within a certain time frame before the ship sails to ensure a sober crew.

As far as incentives the company could offer a bonus to the ship’s captain for ensuring the rules are followed and that he maintains safety first. Another option is to put a third party person on board to ensure the rules are followed to prevent such accidents.

Citation Hosmer, L. T. (2010). The ethics of management. (7th ed. ed.). New York: McGraw-Hill/Irwin.