For evaluating the literature two questions frequently asked 'how do I know what I am reading is relevant? ' and 'how do I know when I have read enough? ' both of questions are concerned with the process of evaluation. You should, of course, read all the literature that is closely related to your research question(s) and objectives. The literature that is most likely to cause problems is that which is less related (Gall et al. ; 1996). After collecting all the information from all of the sources then I will evaluate my literature that what is much important for my research and which is less important for my research topic.
I will evaluate the literature by keeping some important in my mind like how recent the item is, do it have enough references, does the item support my research topic etc. The research philosophy refers to the fundamental approach that research should be conducted. There are three views about the research process dominating the literature: positivism, interpretivism, and realism. The mixed approach will be applied in my research work, primarily because the subject matter is largely intangible, open to subjective interpretation and based upon social interaction.
As Saunders et al (2003, p99) point that: 'there are two major advantages to applying multi-methods in the same study. First, different methods can be used for different purposes in a study. Secondly, it enables triangulation to take place'. As I have worked in this industry that's why I know the trends in textile and the rules against conducting this business. I also have the idea of Britain buyers' behaviors and about their needs and expectations. Pure Research:
The research conducted for the topic will be pure and it will discuss the core issue for the sake of improving knowledge. It will directly discuss about the buyers' and sellers' behavior for the Pakistan textile industry in a theoretical way. Inductive Approach: My approach towards data gathering will be inductive, as it is a flexible structure to utilize all the data in your research findings and also based on qualitative data with a slight involvement of quantitative data. Data collection from Pakistani exporters:
I will send a questionnaire to the about five Pakistani textile exporters to getting information about the sellers' behavior. I will choose these exporters from the different parts of the country to get the more accurate information about the exporters' perspective. After getting information from them I will apply their perspective on the Britain buyers' of the textile products. Fully structured technique: Questionnaire: Questionnaire formulation is very cost effective and less time consuming technique in qualitative data gathering.
It provides you with reliable and valuable information. It can be used with other data gathering tools like interviews, surveys to provide maximum information in little time by involving maximum population. Three types of questionnaire format can be used depending on the requirement. Yes/no, ranking, rating and multiple-choice questionnaires are used in research. Direct questionnaire can also be used to gather information, but on small scale otherwise one has to employ many people to conduct it Format of questionnaire:
In the questionnaire the most of the questions will have the ranking form 1 to 5 and some some questions will have just two options YES/NO. I will discuss the exact statement of the questions with my supervisor and other persons who have enough knowledge about the export and the import of the textile products. In the questionnaire the exporter will be asked to give a rank to the question. If he/she is completely agree with the statement then the rank for that question will be 1 and if he/she will be completely disagree with the statement then the rank will be 5 for the questions.
The mostly questions in the questionnaire will be about the quality, market, problems, UK importers' behavior or requirements and there will also be some questions about the expectations of Pakistani exporters from the UK importers or buyers. Face to Face Interview with the UK textile importers: An interview is a purposeful discussion between two or more people (Kahn and cannel, 1957). The use of the interview can help us to gather valid and reliable data that are relevant to our research questions and objectives.
This technique is very important in my research and most of my research depends on face-to-face interviews with the Britain textile importers or buyers, because these buyers are the potential customers of the Pakistani textile products. I will interview about 5 Britain textile importers or buyers to know about their point of view. I will prepare some questions for all the 5 importers and I will also ask some questions out of that prepared questions. I will ask them some questions about the Pakistani exporters like what is their behavior or attitude, are they fulfilling your requirements, what you expect from them.
As English is main problem for the international student that's why I will prepare most of the interview questions by discussing with my supervisor. I like to use SPSS to analyze the questionnaire results, because it can store information in a database format, manipulate and calculate data (numeric, string, date etc. ) like a spreadsheet and produce report of data correlated. It also facilitates with the statistical testing techniques like T-test, chi-square etc. , and charts to show comparisons (pie) and trends (bar, line charts etc. ) of data in given period of time.
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