Is Everyday Low Pricing Strategy the main reason behind Wal-Mart’s Success and Market Dominance?

Walmart is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores around the world. Since the first Walmart store opened in 1962 in Rogers, Arkansas, they've been dedicated to making a difference in the lives of their customers. Walmart helps people around the world save money and live better, in retail stores, online and through their mobile devices.

Each week, more than 200 million customers and members visit our 10,700 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2013 sales of approximately $466 billion, Walmart employs 2.2 million associates worldwide. In this report I would analyse the success of Wal-Mart strategically, as it is labeled as the ‘retailing giant’ of this century. The aim of this report is to explore and examine the factors behind Wal-Mart’s success and strategic dominance.

Everyday Low Prices (EDLP) is a retailing gimmick and it is safe to say that Walmart is one of the innovators of this concept. Wal-Mart has effectively taken advantage of this concept and is therefore known for its affordable prices and best bargains. The aim of this paper is to highlight this factor and determine whether this is the main factor behind Wal-Mart’s success. The main strategic management tools and models would be used in this report are: * SWOT Analysis

* PESTEL Analysis * Porter’s 5 Forces (1985) * Porter’s Generic Strategies (1985) * Porter's Value Chain Analysis (1985) * VIRO Analysis After this I would draw conclusions and recommendations for Walmart in order to maintain their positions as world’s number one business corporation as listed in Forbes 2011. The study of the above factors would also give us a clear understanding of how Walmart has strategically developed over the years.

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