Take charge of your health162+4 pagesSize: Reader’s Digest A5Focus on women’s health similar to CW in its content agendaRs. 50/Monthly ———-Subscriptions rates:12 issues Rs 45024 issues Rs 900International title, easier acceptance among advertisers, published by Living Media, so better distribution /availabilityAverage layout and designs, substantial content sourced from international edition, not always relevant to Indian readers Men’s Health
The magazine men live by162+4 pagesSize: A4 large formatFocus on men. Fitness, exercise, nutrition, weight-loss, style, grooming, sex and relationships Rs. 50/Monthly ————12 issues 20%36 issues 30%International title, easier acceptance among advertisers, published by Living Media, so better distribution /availabilityHeavily skewed towards sex and body-buildingPictures are not clear and lack sharpness and brightness”Health & Nutrition”Magazine on health, fitness, nutrition. Published by Magna Group
www.healthnnutrition.co.inCovers Everything in health and fitness – physical, mental and emotional. Looks (cosmetic), sex, weight loss, Tips and tricks, Useful stuff etc.
Rs 40Monthly———–SubscriptionDiscounts:12 Issues 15 %24 Issues 20 %36 Issue 25%
Lower rates for HindiOne of the oldest brands on health.Good distribution.Available on newsstands.Wide variety of content.Reasonable Price/VFMEnglish and HindiMost content is half baked.Shallow and poorly researched. Poor Production Quality.No focus on Indian health issues.Ineffective website/poor online presence
“Life Positive”Your guide to holistic livingLife Positive was launched in April 1996 by Magus Media Pvt Ltd.
90 PagesA-4 SizePrimarily covers mind-body-spirit – alternative healing techniques like Ayurveda, Holistic, Meditation, Pranic Healing, Reiki, Yoga, Siddha medicine, naturopathy
Rs 30Monthly`———–SubscriptionDiscounts:12 Issues 29924 Issues 49960 Issues 999
Lower rates for HindiOnly well known Indian brand in the area of mind-body-spirit healing. High Visibility.Good distribution.Available on newsstands/bookstoresGood, relevant content.Decent, resourceful website”Nirogyadham”Hindi Magazine on family health launched in 1979. Largest selling in its categoryFocus on Mind, body and soul advice on prevention and cure. News from the world of medicine. Coping with specific ailments.Weight management.
108 pagesRs 20Quarterly
Yearly Rs 148Lifetime Rs 1000Comprehensive editorial coverage.Value for Money pricing.Contributions from Yoga experts, doctors and homeopathic doctors. Excellent reach – from rural India to international Poor production quality. Poor layout/designLow awareness.”Times Wellness”A full-colour fortnightly health supplement with The Times of India. Interviews with health gurus, new techniques and findings, tips and cures
4 broadsheet pagesFree with The Times of IndiaReachExcellent production valuesHi-profile contentPoor frequencyLimited pages, so in-depth coverage difficultMedical perspective