The Case Volkswagen Branding U -Turn

This case study is about Volkswagen which was formed in 1937, was the fifth largest automaker in the world.V.W because of its creative and effective marketing campaigns became the most popular name among the household on America during 1960.Their economy car brand BEETLE became a cult-favorite among the people of America and soon became the top selling brand in history with over 22 million units were sold.