Everything is in the world has their aims, missions and responsibilities. While a tree has to produce oxygen, the aeration of soil must be provided by earthworms. In this context, the primary mission and responsibility of companies is to sustain their life. However, whilst they do this, also they have to protect the balance of the nature and hence companies should ensure their improvement not only economically but also socially and environmentally. “VW AG is aiming to be Number 1, both economically and ecologically by 2018” (VW, 2010).