Case Study About General Electric

Immelt knew that taking over from Jack Welch—”living legend” and “best manager of the 20th century”—would be a difficult challenge. Little did he know just how tough his job would be. Four days after Immelt took over the chairman’s suite, two hijacked airliners crashed into New York’s World Trade Center, setting off a train of events that would profoundly affect GE’s business environment. A month later, Enron’s collapse precipitated a crisis of confidence over corporate governance, financial reporting, and business ethics.