Case Study on Apple

Apple Inc, an American multinational corporation with 34-years of history is just like a roller coaster ride full of highs and lows not to mention as expected in a highly innovative company. The company’s well-renowned products are Macintosh computers, iPod, iPhone, iPad and the line of software includes the MAC OS X operating system; the iTunes, iLife and the iWork. As of August 2010 the company operates 301 retail stores in ten countries, and an online store where software and hardware can be bought or sold.