Case Study: ABB In China

The Problem ABB is multinational company and is the world leader in electrical engineering. Like other companies, ABB does not want to miss the opportunity to expand its market to China because China has good market potential such as its high population, its growing economy, and its distinct economic trend compare with other Asian countries. In 1979, ABB decided to establish its first permanent office as representative office in this country. Unfortunately, ABB faces several problems when doing its business in China.