Case Jose Lopez de Arritoua

Overview The case study “Jose Ignacio Lopez de Arriortua” outlines the automotive’s executive success and tribulations among GM and Ford, known for his charismatic, competitive, innovative and controversial manufacturing practices and sourcing strategies. Lopez was responsible for the emergency of GM as one of the most cost competitive operations in Europe, by working with suppliers to cut component costs. Companies selected to do business with GM would have to bid among each other, being the lower bid the winner. This tactic enabled GM to build a large network of suppliers from an operation that was before limited only to German companies.