Boating Industry

According to Dr. Gregorio F. Zaide et al. (1975), in his book Pagsanjan, In History and in Legend, the real history of Pagsanjan began in 1668 when it emerged as a town. Years before that time, it was a barrio of Lumban. Across three centuries, it has survived all natural and man-made cataclysms, including the Philippine Revolution and World War II. During the long interim of 170 years (1668-1858) Pagsanjan was the capital of Laguna. Despite the loss of the provincial capitalship, the town is still great because of the achievements of its many-splendored people.

Great Pagsanjenos, like old soldiers, never die, they only fade away. Their magnificent contributions to Philippine civilization and progress are imperishably enshrined in history? s pages. The Pagsanjan Falls, which foreign visitors acclaim as “enchanting” and “gorgeous”, is rich in legendary lore. Long, long ago, recounts one legend, there were no falls. There were only the foliaged highlands, the twin rivers, called Bumbungan and Balanac, and the alluvial delta (where the town of Pagsanjan now nestles). On the eastern bank of the Bumbungan River lived two old brothers named Balubad and Magdapio.

For many years, the two brothers enjoyed a rustic life of peace and happiness. But one day calamity struck. A terrible drought brought ruin and death. No rains came for successive months. The soil became dry as tinder. The blooming flowers and food plants withered and died. The birds, deer, wild hogs, monkeys, and other animals disappeared. The rivers, creeks, and mineral springs dried up. Not a single drop of life-giving rain fell from heaven. Balubad and Magdapio suffered immensely. Day and night, they prayed for rain, but the gods did not heed their prayers.

The older and weaker of the two brothers, Balubad, died of thirst. Magdapio, with a sorrowing heart, buried him on the slope of the mountain overlooking the river delta. This mountain is now called Balubad. Left alone in a waterless world, Magdapio agonizingly trekked to the upper region of the arid riverbed. He reached the high rocky cliffs, after an arduous journey. To his utter disappointment, he found no water. “Ye gods! ” he sobbed bitterly, “Where is the water? ” In despair, he angrily hurled down his big cane among the rocks. Suddenly, a spring bubbled on the spot where the cane fell.

Rapidly it grew bigger. The fresh waters roared down the canyon walls, soon becoming a booming waterfall. Amazed at the miracle, Magdapio fell on his knees and thanked the gods. He drank the cool water until he felt new energy surging in his blood. Thus emerged the world famous Pagsanjan Falls. Originally, the waterfall was named Magdapio, after the legendary patriarch. In the summer of 1902, An American Presbyterian missionary, Reverend J. Eugene Snook, happened to visit the Magdapio Falls. He was enchanted to see the falls and was thrilled by “shooting the rapids.

” Upon his return to Manila, he wrote a story of his visit to the falls which he named “Pagsanjan Falls”. His story, with an accompanying photo of the falls, was published in a popular Manila newspaper, The Cablenews American, and was widely read in the city and in the provinces. Thus the waterfall came to be known as Pagsanjan Falls, a name which has gained fame in the tourist world. 2. 2 Objectives of the Study 2. 2. 1 This study aimed to analyze the status of boating industry in Pagsanjan, Laguna in terms of: * Historical Background * Prospects/Government Support * Marketing

Aspects

* Financial Aspects * Socio-economic Aspects 2. 2. 2 To satisfy the curiosity and widen the knowledge and awareness of the researchers regarding this kind of industry in case they ought to enter such industry. 2. 2. 3 The researchers also intend to know the contribution of boating industry in terms of: * Employment * Community tax contribution * Income * Tourism 2. 2. 4 To understand the different problems faced by the industry in terms of marketing, technical, management, financial, and socio-economic aspects of the industry in order to find possible solution to develop the boating industry.

2. 2. 5 For the public to have knowledge about the status of the industry; either for use in future studies or for personal use. 2. 2. 6 And for the researchers’ accomplishment of thoroughly studying an industry that hasn’t been considered yet. 2. 3 Definition of Terms 2. 3. 1 Conceptual Definition Boating is the leisurely activity of travelling by boat, or the recreational use of a boat whether powerboats, sailboats, or man-powered vessels (such as rowing and paddle boats), focused on the travel itself, as well as sports activities, such as fishing or water skiing.

Boating industry includes the power boat and sailboat markets, as well as information on the accessories and equipment needed for pleasure boating. Hotel is a building or commercial establishment where tourists pay for lodging, and where meals and other facilities such as conference rooms are often available. Employment is a contract between two parties, one being the employer and the other being the employee. Industry is an activity that many people are involved in, especially one that has become excessively commercialized or standardized.

Income is the amount of money received over a period of time either as payment for work, goods, or services, or as profit on capital. Service is the system or operation by which people are provided with something they need, for example, public transportation, or the organization that runs such a system Tax is the amount charged to members of a club or organization to be used for expenses. Tip is a gift of money for a service, especially as an amount above what is owed Tourism is the visiting of places away from home for pleasure. Tourists are people who visit places away from home for pleasure.

Wage is a sum of money paid to a worker in exchange for services, especially for work performed on an hourly, daily, or weekly basis, or by the piece. 2. 3. 2 Operational Definition Bangkero is the tagalog word for boatman. He is the one who drives for tourists using paddles. Licensed boatmen are the government-permitted boatmen to drive for tourists throughout the entire trip to falls. 2. 4 Methodology The methodology is being applied to provide information about the research design, locale of the study, sources of data, sampling method, research instrument and data gathering instrumentation.

2. 4. 1 Research Design The descriptive research design was used in this study. This procedure was applied to ascertain and exemplify the variable attributes in certain instances and events. Also, this was employed to know the past and present industry profile and other relevant information. 2. 4. 2 Sources of Data Basically, the municipality of Pagsanjan monitors its boating industry because it is not a production business in nature but a service derived from a natural tourist spot. Based from that fact, most of the information gathered by the researchers came from the municipality.

Additional information was provided by the management team of the hotels and resorts that really take a big part in the Pagsanjan boating industry. 2. 4. 3 Data Gathering Instrumentation A letter of approval was presented by the researchers to the municipality of Pagsanjan to ask for permission that their industry would be the subject to conduct the study. After the confirmation, the researchers presented again a letter that asks for a scheduled interview with the related respondents.

Questionnaires were also prepared and succeeding sets of interviews were undertaken as the study develops. 2. 5 Scope and Limitation of the Study This study was conducted to determine the status of boating industry Pagsanjan, Laguna. The primary information was supplied by the municipality of Pagsanjan. Other information was added by the management team of the hotels and resorts in Pagsanjan who also take a big part in Pagsanjan boating industry. Researchers: Flores, Gladys R. Jimenez, Rae Pauline S. Samson, Shiela May I.