For more than 20 years, Apple has been working on ways to minimize the impact to environment. As Apple reports, the products are manufactured, used, and recycled represents the largest percentage of Apple`s total greenhouse gas emissions. That is the reason why Apple has been designed and measured the performance in Product Environmental performance. Apple has developed its first environmental policy back in 1990, and put its mainly focus on energy efficient, reducing total use of row materials, eliminating toxic substances, and embracing renewable energy in its facilities. TOTAL CARBON FOOTPRINT
In order to measure the company`s environmental footprint, Apple need to find out what kind of impact its products have to the plant. For 2011, Apple has collected the date that it’s responsible for 23.1 million metric tons of greenhouse gas emissions by suing life cycle analysis. That means by calculating total of the emissions from the manufacturing, transportation, use and recycling, plus the emissions from its facilities, Apple got the final result that its carbon footprint is directly related to its products, and the remaining 2 percent is related to its facilities.
MANUFACTURING Manufacturing is included extraction of raw materials and product assemble, which has contribute for 61 percent of Apples total greenhouse gas emissions (14,096,000 metric tons of greenhouse gas emissions) Material use
Apple has been working for the past decade to develop smaller, thinner and lighter products, in order to product less material product that would generate fewer carbon emissions. Toxic Substance Removal
Apple has put the focus on designing greener products which means its consider the product material impact on environment, which from glass, plastic, and metal in the products to the paper and ink in the products’ packaging. One of the environmental challenges the industry facing and Apple continue working on is the presence of toxic substances such as arsenic, brominated flame retardants (BFRs), mercury, phthalates, and polyvinyl chloride (PVC)in the products. Apple has worked with its manufacturing partner to eliminate those uses even though in most of the countries those substances are allowed. Environmentally Conscious Materials
To take its work in eliminating toxins further, Apple has been working with environmentally conscious materials including recycled plastics, recycled paper, biopolymers, and vegetable-based inks, in the meantime; keep those secondary materials to its high design standard. Responsible Manufacturing
Apple has been working hard to ensure that in its supply chain that all the employees are treated with respect and dignity, keeping the working condition safe and manufacturing processes are environmentally responsible.
TRANSPORTATION From the diagram, it shows five percent of Apple greenhouse gas emissions are coming from transporting its products from assembly locations to its distribution ( 1,39,000 metric tons of greenhouse gas emissions). Smaller packaging
Apple has put tons of efforts in designing product packaging that is slim and light yet protective. The efficient packaging is not only for reducing materials and waste, but also helps reduce the emissions produced during transportation.
PRODUCT USE Product using has been generated 30 percent of total greenhouse gas emissions (6,995,000 metric tons of greenhouse gas emissions). When consumer plug and begin to use Apple’s products, they have started to contribute greenhouse gas emissions to environment. That is way Apple designs its products to be as energy efficient as possible. One the advantage that Apple has is that its design both the hardware and the operating system, that make it to be able to make sure they work together to conserve power, that is why Mac mini is the most energy-efficient desktop computer in the world.
Another outstanding fact about Apple products is every single Apple product not only meets but exceeds the United States Environmental Protecting Agency’s strict ENERGY STAR guidelines for efficiency. That makes Apple the only one in the industry that can make that claim.
RECYCLING There is 2 percent of Apple’s total greenhouse gas related to recycling. Product Recyclability Apple has use its effort to make sure all of its products could be recycled from the design stage, and make sure all the materials it does use are reclaimed for use in new products whenever is possible. Longer-Lasting Products
Apple designs products in the aim of lasting longer than other. For example, when other notebook batteries can be charged only 200 to 300 times, the MacBook Pro battery can be charged up to 1000 times, which means the battery could be last for about 5 years, which in the long term, save consumer money, products less waste, and increases the lifespan of MacBook Pro. Responsible Recycling
Apple controlled all e-waste in the region that was collected. Apple promises that there is nothing being shipped to overseas for recycling or disposal. Apple require that all of its recyclers must comply with all applicable health and safety laws, and does not allow the use of prison labor at any stage of the recycling process. Apple Recycling Programs
Apple has consumer to recycle the products which reaches the end of its useful life responsibly. 95 percent of countries where Apple products are sold have this program. FACILITIES Apple’s facilities, which including corporate offices, distribution hubs, data centers, and retail stores, are contributed 2 percent of total greenhouse gas emissions in Apple record. Facilities In The Big Picture
Apple has taken its step – by switching off lights and recycling office waste—even further to product design and innovation. Clean Energy Apple has used numbers of ways to reduces energy use in its facilities, such as using 100 percent renewable energy, install state of the art digital controls, high efficiency mechanical equipment, and monitoring technology, including using its own energy efficient computers in all facilities.
Employee Commuter Programs Apple has been working with its employee to encourage them taking the transit options that have reduced traffic, smog and CO2 emissions, in the year of 2011, Apple record showed more than 10,000 employees were participated in the program.