Apple Company was created by Steve Jobs and Steve Wozniak in 1976. Now Apple Company became very famous company in the world. It was made a lot of machine and computers. In recent years it’s created something that was very helpful to the human. For example such as Ipad2, Ipad3, Ipad4 that is a small hand computer. Human can use it store a lot of things and they can use it to watch moves talk to each other, use it for GPS and so on.
He also made Iphone3 to Iphone5. These phone are famous and useful and it was perfect phone. Iphone5 series has many kinds of function. It can help human to do anything they want. It is easy to use and convenience to everybody in their life. Now Apple Company has contracted with many companies, such as AT&T, TSMC and so on. Apple Company has a lot of supporters all over the world.
Creator and historyIn 1976 Steve Jobs and Steve Wozniak created Apple Company. Jobs growth after several twists and turns. First Jobs don’t like bundle, when he was a student. before he started his elementary school. His mother gave him in advance how to learn. But this has led to the later he arrived at the school. He said he has nothing to do for a few years and usually look for trouble by himself. Jobs soon discovered they can do work. Jobs like natural work, rather than be disciplined by others. Jobs met in the different authority, he disliked it.
He almost and obey them, his curiosity about all sorts of things that they almost captured him. Jobs in McCollum class only with a year’s time to learn over three years of course. Jobs have a project, he made a photocell switch device, this matter after exposure the school of science living the school can make the device, jobs gets knowledge from his father. And his is very interesting in laser. Jobs and a few friends partnership created belong to his light show stereo system.
In McCollum’s class, jobs and a new graduate teachers to become friends. They especially like in the classroom with all the time to discuss their legend. His brother Stephen Wozniak worked in a swimming team almost five years, so jobs know more about electronic. But in the emotional and social he is a senior high school student, very weak.
When Mike Markkula joined Jobs and Wozniak, Jobs their fledgling partnership into Apple Co., LTD. In January 1977,their valued about $5309. Four years later they think it is time to open the value. It is the first public in 1980, become most oversubscribe, apple company would be $1.79 billion. Yes, billion. In this change process it will make three hundred millionaires.
DevelopmentApple has a lot of competitors, Such as IBM, Microsoft, etc. They are rivals as well as a friend, in 1991 they had technical communication. In astronomy, the two stars orbit is binary system is closely related. Because of their attraction is interaction.
In history have a similar situation, when a time made the relationship and competition two track star: In the twentieth century physics Albert Einstein and Bohr, for instance, in early American management, Thomas Jefferson and Alexander. Hamilton. For the first thirty years of the personal computer era, in the 1970 s, the definition of a binary star system is made up of two were born in 1955 college students of high energy control. Bill Gates and jobs has a very different character and background, although they have the same ambition interchange technology and business.
Gates father is a Seattle famous lawyer, his mother a city in all kinds of famous leaders of the board of directors. He became a technical personnel a rebel, hippies, spiritual seekers, or members of the counterculture. Not a blue box destroy the phone company, gates in the school to create a program to help scheduling local traffic engineer and he such a car calculation procedure he got the girl. He went to Harvard, but he decided to leave school, this is not to find the enlightenment and the Indian master but a computer software company. Jobs also have the same thing.
This is twin cooperation. When the first developed was Macintosh, Jobs to visit near Seattle gates office. Microsoft wrote some applications for Apple II , including one called Multiplan spreadsheet program, jobs want to stimulate gates and his company, for the upcoming Macintosh computer do more. Sitting in the Gates meeting rooms, jobs for public computer made a tempting perspective, friendly interface, this show is in a California factory automation has millions of production.
He in the California suction silicon components and cultivate complete dream factory lead to Microsoft team Macintosh computer program code “sand”. They even put engineering reverse to a acronym, “Steve’s amazing new devices.” But in the end they twin and no successful cooperation.
In 1988 when jobs announced the future computer, caused a excited. The second year began to sales, computer finally failed. The ability of jobs, move in media began to fail him, a series of things that companies get into trouble. Because of the presence of relatively small software running, so then, it has been difficult to attract customers. “Jobs was fired the board of directors, in 1996 the second back to apple. Apple Story
Apple the pursuit of perfect, it also led to the growth of its ups and downs. Jobs not willing to give up work and control anything, especially when it may affect the customer experience. But he was faced with a problem. There is a part of the process he does not control: in a store to buy apple products experience. He went on to do a insightful views: this difference in design philosophy, he said, he and the apple is not good at cooperation with other companies.
“Because Woz and I made the company based on the whole banana, we are not so good at working with people,” he said. “I think if apple in its DNA can have more, may make him it’s very good.” As early as in 2002, jobs have been impatient, Microsoft engineer development platform of computer software developed, it allows users to pen or pen input information on the screen. Some manufacturers released tablet PC this year using software, but have no effect on field. Jobs have been eager to prove no pen in how to use! But when he saw the development of apple is touch technology, he has decided to the first to use it in the iPhone.
The first Apple computer was created in 1985s. It is name “Mac XL” By the end of 1985 apple MAC computers sold only 500000, no hit the two million mark, until 1988. Then they created “Mac128”, “Mac512”…… “Quadra 700” that was the first apple’s new MAC computer sales specifically for enterprise and graphics professionals provided.
And then they created Mac 9500. Computer Mac 9500 is the first based on the PowerPC and can replace CPU tower daughter card. And in recent years at 2003 they created the first flat-panel iMac. “We must always give our customers the pure sex. It is like a in the back seat of a car with a beautiful girl rendezvous. People’s experience and personal computer should be able to give you the biggest high tide.” said by Jean-Louis. Apple iPhone
They use an iPod that makes calls. By 2005 iPod sales soared. A surprise number twenty million. One year, is equivalent to the amount of the first four years. IPod products more and more important, this year, the company’s bottom line, accounting for 45% of revenue, And it is also exaggeration polishing company image, driving, MAC computer sales.
The same thing will happen to iPod, if mobile manufacturers begin to build music player to their mobile phones. “Everyone carry a cell phone, it will make iPod unnecessary.” Customers will want to use the prospect that jobs and his team became excited, construct a phone call.
Their original method is to modify the iPod. They tried to use track wheel as a way for users to roll call option. No keyboard, try to enter the Numbers. It is not a natural choice. At that time they had a second project in apple: A secret efforts to build a computer platform. In 2005, the story is divided, iPod idea actually from before, in order to help shape the iPhone. The value of the Apple
More than $50 billion has been cut off, science and technology giant apple’s market value as its share price slump. Share price dropped 12%, make poor iPhone in Christmas and Halloween sales plunged, mini iPod effect is the main reason for the company sales performance.
The latest computer giant data showed that Mac sales fell 21.2% from the same period last year, Believe that the consumer is so infatuated with they buy the tablet PC, rather than a more expensive Mac computers. Some reports even claimed that smaller, cheaper iPod mini have similar influence on the size iPod sales. Because the Christmas iPhone sales not beautiful, apple shares dropped 12%, Apple Company is may lose it’s in intelligent mobile phone market dominant position. Conclusion
Since Jobs created the Apple Company and developed from 1976 to now. This company it also led to the growth of its ups and downs. And introduced Jobs grew up. Jobs don’t like bundle, when he was a student. In 1985 Apple Company had the first computer they created. At 2003 they created the first flat-panel iMac. They use an iPod that makes calls. Their original method is to modify the iPod. They tried to use track wheel as a way for users to roll call option. No keyboard, try to enter the Numbers. It is not a natural choice.
At that time they had a second project in apple: A secret efforts to build a computer platform. Then the iPhone was born. Due to the mini iPod encroach on apple’s profits, Mac computer sales profit rate is low, Former CEO Steve Jobs introduced the new iPhone in January 2007. Some have attributed the decline in sales to the underwhelming launch of the iPhone 5 and the rise in other smartphones.
ReferenceLinzmayer, W. (2004). Apple Confidential. San Francisco, CA No Starch Press Isaacson, W. (2011). Steve Jobs. New York, NY Simon & Schuster Is mini iPad eating into Apple profits. (2013, January 24). Daily Mail http://www.dailymail.co.uk/news/article-2267747/More-50-billion-sliced-Apples-market-val ue-t ech-giants-shares-tumble-following-lackluster-iPhone-sales.html