Moreover, given the fact that the main subject and prospects for the purpose of venturing into business are the masses, it most likely true that customer satisfaction is a pious must. In simple logic, selling does not only denote giving consumers the idea that a product/service offered on the market/industry, but rather dwelling on the array of perception that consumers are after good quality, cheaper price, durable and “line-with-satisfaction” (Easey).
The above mentioned threats then takes place, the world of business is a vortex of intrinsic and extrinsic challenges which requires critical analysis on what consumers need and logical wit to determine the flexibility of the product and service. That is the main purpose of the survey and other forms of observation in the society are needed to achieve managerial goals and jive along with the “change of taste” and speculations of the masses. Media, advertising, campaigns and other sorts of broadcasting methods are effective tools in obtaining consumer desires (Williamson et al. ).
Media power eats a large piece on the arena of influence. Its weight may change the “trend” as well as the discernment of the society over what is “hot” and what is “hotter. ” In the case of Continental Airlines and US Airways, both take heed on the same form of industry, only that the scope of Continental Airlines stretches not only on the domestic realm, but on international business as well. With such, it may be taken into assumption that the greater the responsibility curtailing them, the larger the investment is required, thus the bigger the income they shall be able to generate also.
As stressed in the discussion, both companies may only vary in their level of competition, in accordance with the immediate masses in need of their service and their strategies (programs or promos). To be able to understand the data provided by both companies, one must first be enlightened with the in-depth definition of investment and marketing analysis. Integrating the Industry analysis on the economic pitch, Gross Domestic Product and Measuring the Return on Investments may serve as a pertinent illustration, thus defining the efficiency of the company.
Gross Domestic Product GDP includes the employment report, summing up of corporate and individual tax returns. Such is a confusion formed about the GDP and of the economic statistics and it may be possibly avoided. An increase in GDP can be triggered by stimulating the consumers’ expenses. In contrast with this, spending of consumers is not a use of production but rather a use of GDP. However, if a consumer’s demands increases, it doesn’t mean that it also increases the GDP but it only over populates the investment.
On the other hand the use of GDP (exchange) is more highlighted compare to the source of GDP (production). An example is the housing business and the real state investments. The place to conduct the business is the region where the economic growth is increasing. That would be a great lost of money if referred on a business to be settled at a place with a regional gross domestic product of a decreasing trend. A decrease in GDP shows inflation, maybe due to some factors such as industries and other businesses.
As for example, housing loans at this time is at bad condition, causing a decrease in GDP. In relation with these, an employment might occur since the nations GDP is on the negative, causing businesses and investments not to bear a good contribution to the real GDP, showing a possibility of closing of businesses. The employment in our area seems to be decreasing. This can be related to the inflation and decay (negative value of growth/ the inverse of growth). Measuring Return on Investment The Return of Investment, on the other hand includes the costs and benefits in putting up a firm.
Mainly, such is more focused on maximizing the benefits of the firm. In dealing with information systems, the definition of the return of investment is better to be extended so a to include not only the tangible but also the tangible benefits a firm or an office can derived in establishing their own information system (Grimes). ROI’s assessment technique needs some adjustments as justified by the Center of Technology for Government. This leads them to propose the Public Value Framework (Cresswell).
The Public Value Framework emphasizes the role and importance of the public in assessing the performance of the information system used by the government. Unlike the previous system where only the government are responsible for the evaluation done, the second system or the Public Value Framework will give power for the public in assessments. Therefore, for the firms or offices that make good use of airline system for information sake, like the first one, they had a clear computation for cost but a rather difficult computation for benefits.
The ROI can be computed by computing the cost through obtaining the summation of all the expenses and the benefits can be seen on the effects or how their objectives of putting up the system are fulfilled. That is, if the public has more satisfaction in using the system established by the government, then the government’s return of investment is indeed higher. In general, measuring the return of investment for an information system is not an easy task because of the complexity on the non-tangible benefits it has to offer, even if the cost of establishing the information system is clearly and be easily computed.
In the end, the basis of the measurement of the return of investment is still in how it would affect the entities such is intended to be useful for or how the goals or objectives of a firm who puts up the system is attained or become more possible. It has been recommended that more studies be made to make a standard basis for computation of the return of investment even if it has to involve many factors that are hard to manifest in numbers.