An automobile is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor. Most definitions of the term specify that automobiles are designed to run primarily on roads, to have seating for one to eight people, to typically have four wheels, and to be constructed principally for the transport of people rather than goods. Basically, automobiles stand a very important position in this society. A survey conducted from February 10th to February 13th, 2013 by researchers at Lab42 found that of 500 American car buyers, the Toyota car brand occupies the first position in terms of brand loyalty with consumers.
Consumers are loyal first to the Toyota brand than to any other car brand. According to this survey the second and third positions are occupied by Chevrolet and Honda respectively. The survey focused on the fuel economy, driver ease, dependability, and second hade value. Toyota Motor Company will be the most loyalty-inducing brand in the United States. Besides Toyota and Honda, there are few more company were participate in this survey such as Ford, Nissan, Mazda, and others.
When Americans think of repeat car buying they seek out Toyota. Toyota America’s favorite car brand is also top of mind when making new car purchases. The Toyota brand has commonly been known to be excellent in the following seven areas: safety, performance, value, design, environmental friendliness and technology. Descriptive research is very common in business and other aspects of life and most of the marketing research we have heard about or participated in can be categorized as descriptive research (Brown, 2012, p. 33). Basically, this purpose of this survey is to know what customers prefer and why. References
Brown, T. J., & Suter, T. (2012). MR. Ohio: Mason.Epstein, Z. (2013). Trouble Brewing for Apple: Survey says half of IPhone users in China ‘want to own’ Galaxy S4. Retrieved from http://bgr.com/2013/04/15/iphone-galaxy-s4-survey-china-439099/