AbstractTata Motors Limited (formerly TELCO) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses and military vehicles. It is the world’s eighteenth-largest motor vehicle manufacturing company, fourth-largest truck manufacturer and second-largest bus manufacturer by volume.
Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune in India, as well as in Argentina, South Africa, Thailand and the United Kingdom. It has research and development centres in Pune, Jamshedpur, Lucknow and Dharwad, India, and in South Korea, Spain, and the United Kingdom. It has a bus manufacturing joint venture with Marcopolo S.A.,a construction equipment manufacturing joint venture with Hitachi and a joint venture with Fiat in India.
Founded in 1945 as a manufacturer of locomotives, the company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata Motors entered the passenger vehicle market in 1991 with the launch of the Tata Sierra and in 1998 launched the first fully indigenous Indian passenger car, the Indica.
Tata Motors acquired the South Korean truck manufacturer Daewoo Commercial Vehicles Company in 2004 and the British premium car maker Jaguar Land Rover in 2008. Tata Motors is listed on the Bombay Stock Exchange, where it is a constituent of the BSE SENSEX index, the National Stock Exchange of India and the New York Stock Exchange. Tata Motors is ranked 314th in the 2012 Fortune Global 500 ranking of the world’s biggest corporations. Mission
To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally. VisionMost admired by our customers, employees, business partners and shareholders for the experience and value they enjoy from being with us. Culture* Accountability* Customer & product focus* Excellence* SpeedValues* Inclusion* Integrity* Accountability* Customer* Innovation* Concern for the environment* Passion for excellence* AgilityProduct Portfolio|Brands| 1. Tata Sumo 2. Tata Safari3. Tata Indica 4. Tata Indica Vista5. Tata Indigo 6. Tata Manza7. Tata Indigo Marina 8. Tata Winger9. Tata Magic 10. Tata Nano11. Tata Xenon XT 12. Tata Aria13. Tata Venture| SWOT Analysis|
Strength| 1. One of the most established company in automobile sector2. Wide & extensive distribution and service network3. Good market penetration in the taxi & rental segment4. Expert service professionals available5. Many associations like Jaguar Land Rover, Hispanso, Macropolo etc which increases international presence6. Dedicated engineering and R&D department7. More than 60,000 employees8. Highly diversified product portfolio| Weakness|
1. Limited international presence2. Sometimes faces alleged quality and durability issues3. Not much customer engagement programs and activities| Opportunity| 1. Expanding automobile market and available space for competitors2. Increasing per capita income and purchasing capability of potential customer base3.
Leveraging customer engagement experience to acquire new customers4. Leveraging mergers and acquisitions to acquire newer technology5. Augmenting the distribution and service network in various countries| Threats| 1. Increasing fuel costs2. Competition from other big automobile giants3. Competitive products offering same level features at a lesser price4. Product innovations and frugal engineering by competitors|
Automobile market in India:The automotive industry in India is one of the larger markets in the world and had previously been one of the fastest growing globally, but is now seeing flat or negative growth rates.India’s passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.9 million units in 2011.
According to recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain, France, Brazil), grew 16 to 18 per cent to sell around three million units in the course of 2011-12.
In 2009, India emerged as Asia’s fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand.In 2010, India beat Thailand to become Asia’s third largest exporter of passenger cars. As of 2010, India is home to 40 million passenger vehicles. More than 3.7 million automotive vehicles were produced in India in 2010 (an increase of 33.9%), making the country the second (after China) fastest growing automobile market in the world in that year.According to the Society of Indian Automobile Manufacturers, annual vehicle sales are projected to increase to 4 million by 2015, no longer 5 million as previously projected.
“The production of passenger vehicles in India was recorded at 3.23 million in 2012-13 and is expected to grow at a compound annual growth rate (CAGR) of 13 per cent during 2012-2021, as per data published by Automotive Component Manufacturers Association of India (ACMA)”. The majority of India’s car manufacturing industry is based around three clusters in the south, west and north. The southern cluster consisting of Chennai is the biggest with 35% of the revenue share. The western hub near Mumbai and Pune contributes to 33% of the market and the northern cluster around the National Capital Region contributes 32%.
Chennai, with the India operations of Ford, Hyundai, Renault, Mitsubishi, Nissan, BMW, Hindustan Motors, Daimler, Caparo, and PSA Peugeot Citroën is about to begin their operations by 2014. Chennai accounts for 60% of the country’s automotive exports. Gurgaon and Manesar in Haryana form the northern cluster where the country’s largest car manufacturer, Maruti Suzuki, is based.
The Chakan corridor near Pune, Maharashtra is the western cluster with companies like General Motors, Volkswagen, Skoda, Mahindra and Mahindra, Tata Motors, Mercedes Benz, Land Rover, Jaguar Cars, Fiat and Force Motors having assembly plants in the area. Nashik has a major base of Mahindra & Mahindra with a UV assembly unit and an Engine assembly unit.
Aurangabad with Audi, Skoda and Volkswagen also forms part of the western cluster. Another emerging cluster is in the state of Gujarat with manufacturing facility of General Motors in Halol and further planned for Tata Nano at their plant in Sanand. Ford, Maruti Suzuki and Peugeot-Citroen plants are also set to come up in Gujarat.Kolkata with Hindustan Motors, Noida with Honda and Bangalore with Toyota are some of the other automotive manufacturing regions around the country. Competition:
Tata Motors enjoys giant-sized growth thanks to its Nano cars. The company — India’s largest automobile maker by sales — makes buses, trucks, tractor-trailers, passenger cars (Indica, Indigo, Jaguar, Land Rover, Safari, Sumo, and the popular micro car Nano), light commercial vehicles, and utility vehicles.
It also makes construction equipment and provides IT services. Tata Motors sells through more than 1,000 dealers in India, as well as exports vehicles to countries in Africa, Asia, Europe, the Middle East, and South America. In addition, the company distributes Fiat-brand cars in India through its Tata-Fiat dealer network. List of Competitors:
Commercial vehicles:1. Ashok Leyland2. Volvo motors3. Swaraj Mazda4. Mahindra motorsPassenger Vehicles1. MSIL2. Hyundai motors3. Honda motors